On February 23 in Yekaterinburg, in the shopping center "Greenwich", the opening of the city's second store of men's domestic brand streetstyle-clothing By.streetwear will take place.

The brand BY was created in 2018 in Yekaterinburg. All clothes are sewn directly in your hometown, and fabrics and accessories are carefully selected at the best factories around the world. The development of the basic collection is carried out by a team of experienced designers who have completed an internship in Europe and have managed to work with several successful Russian clothing manufacturers.

By.streetwear is a comfortable clothing for every day that will suit any man.

"We don't invent fashion, but we take the best from the culture of streetwear, mix it with impeccable quality of materials and cut, and get ultra-comfortable clothes for every man, regardless of whether he is a fan of streetwearnbsp;style of clothing or not».

On Defender of the Fatherland Day, the brand's team will present to its customers a new capsule collection dedicated to a real men's holiday along with the company's basic collection By.world. Items from the holiday collection will be released in limited quantities.At the opening of the store, you will also be able to participate in the entertainment program and win valuable prizes.

In the near future, the By.streetwear team plans not only to launch a second store in Yekaterinburg, but also to open showrooms in Moscow and Sochi this year, develop online sales and create collaborations with famous designers.

Photo: press service BY