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06.03.2019 | Альбина Весина

Brand workshop 26/11 at the Light Industry Week-2019

March 20 in the framework of Trend-Forum «Week of Light Industry – 2019» and exhibition «Intertkan-2019. Spring»Alexandra and Taisiya Makshanov, founders of the brand 26/11, representatives of the world-famous educational project IED (Italy) will tell you how to create a successful niche brand.


Alexandra and Taisiya Makshanov, founders of the brand 26/11


The master class was called"The successful history of a niche brand: 26/11. IED" Italian training VS Russian reality". Within the framework of the master class, the following issues will be discussed with the participants:

  • What kind of education is necessary to create your own brand, and where it is better to get it. 
  • What is design and how to apply it in a local context. 
  • Business model and promotion (media, characters, advertising and social networks) in the segments «premium » and «luxury».

Yasmina Muratovich for brand 26/11


Time of the: March 20, 2019, 13:00 – 14:00.

Venue: The trend area of the exhibition "Intertank" (Pavilion No. 3, "Gallery", Expocentre Fairgrounds).


Participation in the master class for exhibition visitors is free of charge, providedpre-registration and receipt of an electronic ticket.


Photos provided by the organizers, 26/11.