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In Paris, the Coperni brand brought Boston Dynamics robot dogs to the podium together with professional models
The brand announced the FW 23 collection as a modern fairy tale about the relationship between people and technology.
New technologies: sneakers with ventilation, heating and massage
Russian startup YEA2098 has created smart shoes with heating, ventilation and massage functions. There is already the first working prototype and it is easily controlled from a smartphone.
Italian startup Cap-able has come up with invisibility clothing for facial recognition systems
The fabric of the collection was patented in 2021 as an industrial invention.
What toxic chemicals does the fashion industry still use
Just over a decade ago, major fashion brands set out to eliminate harmful chemicals from their supply chains.
Loewe presented a pixel collection in the style of Minecraft
No one can accuse JW Anderson of leading Loewe in a boring direction. The creative director's spring/summer 2023 women's clothing collection, presented at Paris Fashion Week on September 30, included several rather unusual items of clothing.
The main sensation at Paris Fashion Week: Coperni dress made of liquid knitwear
The French brand Coperni presented a dress made of liquid knitwear at the show. It was applied to a naked Bella Hadid right on the catwalk. Coperni explained why they chose Hadid for the performance. The model is interested in technology and not for the first time participates in such projects.
Virtual fitting: how AR technologies work today
The pandemic has changed people's consumer habits — virtual fitting of clothes and shoes is becoming one of the decisive factors when choosing a store. Therefore, the giants are increasingly introducing AR-fitting.
A new life for mannequins: now they watch performances and sell at the same time!
Mannequins in movie theater seats originally appeared due to the coronavirus pandemic in 2020 in Spain. Due to the new security standards, cinemas could only be filled with live people by a third, so the management of Teatros del Canal decided on a creative approach!
Gucci Gaming Academy will develop digital fashion and esports
The links between luxury fashion and games are strengthening! Gucci is launching an Academy to support aspiring esports players. The brand will help them build a professional career in the field of fashion gaming.
Virtual fitting of clothes on SnapChat
The company announced the launch of the AR function "Dress Up". The new lens, which can be found in the Lens Explorer section, should simplify the online shopping process.
Digitalization in fashion: meeting of the RAEC/Fashion Tech Business Cluster
On February 4, 2020, the RAEC office hosted the first meetup in 2020 dedicated to the topic of digitalization of the fashion industry. The moderator of the meeting was Anton Alfer, Chairman of the RAEC/Fashion Tech Business Cluster.
ARMARGENTUM − luxury clothing made of innovative fiber
A new brand is entering the Russian market – the German brand ARMARGENTUM, which produces luxury clothing from innovative Miracle fiber. This year, the brand will participate in the CPM exhibition for the first time.
Lamoda has a new virtual fitting room
Online platform Lamoda has opened a virtual fitting room in its Android application. Now users will be able to see how the sneakers sit on the foot before ordering, the 3d model will show all the details.
OSRAM brings the future closer
The world's leading developer of lighting systems Osram presented innovative technological solutions for clothing manufacturers. These are elastic LED modules that can be embedded in any textile products.
Finn Flare introduces recycled and eco-friendly materials
Finn Flare company has released a collection of outerwear made of recycled plastic with a polymer-based filler from vegetable raw materials.