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21.09.2017 | Лидия Соколова

"Brand management and buying in the fashion industry"

"Brand management and buying in the fashion industry" is practically a cult program of the ModaHSE educational Center at the Higher School of Economics. For 17 years now, specialists already working in the industry, and those who are just planning a career or their own business, have been improving their qualifications and receiving fundamental education in the field of fashion business. 



The 15-month course contains disciplines on the structure and segmentation of the fashion industry, branding, management, e-commerce, marketing, PR and advertising, promotion in social networks, fashion journalism, fashion history and many other subjects.  

Over the entire existence of the program, more than 700 people have graduated, many of whom today own or manage large companies, develop their own successful projects and are top specialists in the fashion industry. 


Graduates of the program work in Mercury, Jamilko, Conde Nast, MaxMara, Podium, Kira Plastinina, O'stin, Wild Orchid, Incity and other leading companies in the fashion industry. Among the graduates there are both large entrepreneurs and talented creative personalities who started their business from scratch during the training process or after the end of the program.

The teachers of the program are top fashion industry specialists, practitioners with extensive experience in Russia and abroad. Internships in the largest fashion companies in Russia are provided for students of the course.


Have time before October 12 to enroll in the training program "Brand management and buying in the fashion industry".


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