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B2B Журнал
29.08.2017 | Альбина Весина

From showroom to own brand

For more than twenty years of history, the initially small showroom "Li-Lu", which was one of the pioneers of the fashion business in Moscow, has turned into a major player shaping the standards of the fashion industry in Russia, the CIS and the Baltic states.

 

The founder of the brand, Oksana Bondarenko, started working with the Italian brand Lilu Leshoes in 1993. It was from this moment that it was decided to count the activities of the company «Show-room Li-Lu», which was one of the first to offer foreign brands on the Russian market.

 


Now the showroom «Li-Lu» represents the interests of more than 30 fashion brands. These are American, English, French brands of the premium and luxury class, such as Off-White, Joseph, Paul&Joe, Versace Jeans. But the basis is still made up of Italian brands: Patrizia Pepe, VDP, Elena Miro, Furla, Coccinelle, Pal Zileri. It is not surprising that Oksana Bondarenko was awarded the Italian "strong" Order "For Merits in work" (Ordine al Merito del Lavoro) and became the youngest cavalier in its hundred-year history. The award was presented for "achievements in strengthening and developing relations between Italy and Russia in the field of fashion and the fashion industry".


Today, the fashion industry is undergoing great changes. There is a fundamentally different approach to doing business, companies are becoming multidisciplinary. New generations and new rules form different standards: clothes should be universal, simple, but at the same time stylish, with interesting trendy details. Having caught this vector of fashion business development, Oksana Bondarenko in 2015 created a completely new direction - her own brand of clothing under the brand "Li-Lu".


The heroine of the collection «Li-Lu» of the autumn–winter 2017/18 season is bright, bold, feminine. Dresses with ruffles, ruffles and bows, as if descended from photos from my mother's album. Maxi or medium length, blue, green or checkered, they are suitable for any occasion thanks to restraint and elegance. The design team did not ignore the pantsuits. Thanks to them, any negotiations will be held at a height. Special attention should be paid to jackets «Li-Lu»
voluminous models with fur create the image of a strong and at the same time fragile heroine. Velvet dresses and jumpsuits are suitable for going out. Additional accents will make the heroine "Li-Lu" the center of any evening. The collection is made mainly in shades of blue and green, there are also models of black and white colors.

 


Today, in order to look stylish and exclusive, it is not necessary to spend tens of thousands of rubles. Just go to the website «Li-Lu» and choose a fashionable dress of the basic model – pink, strict black, blue or red.


No matter how designers make their creations more accessible to young people and the general population, individual tailoring that takes into account the personal needs of the client will always remain in the trend. That is why in the summer of 2017 Oksana Bondarenko created another direction in the group of companies «Show-room Li-Lu» – atelier «Li-Lu». The advantage of individual tailoring is exclusive, high-quality and perfectly fitting things in the price range from 15 to 150 thousand rubles, taking into account the cost of the fabric.

 

Photos provided by the company's press service

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