The company MELON FASHION GROUP, the owner of the brands ZARINA, befree and LOVE REPUBLIC, joined the Association of e-commerce Companies (AKIT). This indicates the intentions of the fashion retailer to pay special attention to the development of an online sales channel. The company hopes that the partnership with a successful association will strengthen their position in the Internet space and help to more effectively represent the interests of the project in government structures. 

Today, the asset of MELON FASHION GROUP in addition to 575 retail stores in 138 cities of Russia, three online stores of brandsZARINA, befree and LOVE REPUBLIC. In addition to these sales channels, the company cooperates with the largest online retailers. 

Last year, the MELON FASHION GROUP approved a long-term strategic plan for development in the online environment. It pays a lot of attention to forming a strong team and improving the interfaces of its own online stores. Separately, there will be a task to significantly reduce the delivery time of the ordered goods. As a result, today the company was able to offer customers significant improvements in the service program when ordering via the Internet.   Which led in 2018 to a 125% increase in sales compared to 2017. 

Photo: MELON FASHION GROUP