SELA anchor format stores and Befree opens in Krasnodar OZ MALL. In September, the team of the shopping center contracted SELA, and LCM Consulting as a consultant and broker I closed the deal with Befree. The openings will take place in November 2024.

OZ MALL is the largest shopping and entertainment center in the south Of Russia. It employs more than 150 international and Russian fashion brands, including Love Republic and Zarina from Melon Fashion Group. The range is represented by affordable and premium collections of clothing, shoes and fashion accessories.

"Melon Fashion Group is one of the flagships of the Russian fashion market, and SELA and Befree are among the most popular and beloved clothing stores in Russia. OZ MALL audience, SELA and Befree is identical – it's families with children and young people who follow fashion. We tried to ensure that both brands were present in the most modern shopping center in Krasnodar, - comments Victoria Goncharova, Director of the brokerage department at LCM Consulting. - The agreements reached allowed us to complete the complete set of OZ MALL with all mass-market brands Melon Fashion Group. Flagship stores Befree and SELA will start working almost simultaneously in November 2024"

By 1 On the ground floor with an area of 1,480 m2 , the SELA brand family shopping space is preparing to open in a new concept, which will create the most comfortable conditions for shopping with children and present a wide range of clothes and accessories for children, women and men. In addition, the store will have a lounge area and spacious fitting rooms for mothers with strollers. Also on The Befree fashion hypermarket with an area of 893 m2 will start operating on the 2nd floor. The modern and comfortable space will feature women's and men 's departments, areas of denim, underwear, shoes, clothing for home and sports. Visitors can relax from shopping in the lounge area.

"I am deeply interested in cooperation with shopping malls that strive to implement high standards of selection and high-quality representation of tenants in their concepts. OZ The MALL is now an example of this approach. Regarding the brands Melon Fashion Group – Befree and SELA – we managed to go through a long, difficult, but I believe, a successful path as a result. We are waiting for the opening of new bright storefronts of the shopping center," - Edward Tishko, Director and Managing Partner of LCM Consulting.

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