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17.05.2019 | Лидия Соколова

Fashion season results

On May 15, an exciting FASHION-TALK, organized by First Fashion Group, was held at the Media Center of the Kosygin Russian State University, at which the heads of the leading Russian Fashion Weeks summed up the results of the past season. The second topic of the meeting was the forecast of trends for future seasons from representatives of international fashion institutes. Experts shared their vision of the future of the Russian fashion industry.




Important issues that were discussed in the discussions were the development of Russian fashion and the field of relations with the media. The main factor noted by experts was the rejuvenation of the target audience attending Fashion Weeks and buying clothes by Russian designers. In this regard, it became clear that designers are ready to create a "fast" product and no longer deny the importance of proper cooperation with bloggers.


The assembled experts reviewed the features of niche Fashion Weeks, their specifics and audience, noted their advantages and made suggestions for improvement.The speakers also noted that the line between the seasonality of collections is gradually erasing, which is most noticeable from the point of view of the materials used. Their projects were presented by:

  • Snezhina Kulova (Mercedes-Benz Fashion Week);
  • Konstantin Lukin (head of St. Petersburg Fashion Week);
  • Papin Aproyan (Head of Sochi Fashion Week) - Results and new names of the Sochi Fashion Week
  • Vladimir Preobrazhensky (art Director of "Estet Fashion Week");
  • Alexander Bogza (Head of «Russia.Modest Fashion Week», «Russia.FUR Fashion Week», «Russia.YOUth Fashion Week»).


The representative of Premiere Vision in Russia, Mrs. presented the world trends of future seasons, as well as told about the upcoming exhibition Premiere Vision Paris, announcing interesting programs for Russian designers.


At the end of the official part of the event, the participants and listeners did not disperse for a long time, getting acquainted and exchanging their impressions. All participants of the event stressed the need for such events, as such meetings contribute to understanding the situation in the fashion industry of the country and the search for opportunities for development. 


Photo:  First Fashion Group