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B2B Журнал
10.08.2018 | Альбина Весина

Yulia Kudryavtseva: branding features in Russia

On August 27, as part of the Business Program of the exhibition «Intertkan»marketing expert, business consultantYulia Kudryavtseva will hold a master class «Features of branding in Russia, building a strong brand taking into account modern realities and mentality".

 

The following issues will be covered during the master class:
  • how to create your own strong brand;
  • stages and basic rules of brand creation and promotion;
  • the concept of brand value;
  • the difficulties of brand development in Russia and the best practices of Russian brands;
  • prospects of Russian brands in Russia and abroad;
  • effective methods of brand promotion.

 

Kudryavtseva Yulia Ph.D., MBA in Marketing and Management, expert in marketing and branding in the fashion industry, horeca, IT, business consultant on effective business management, founder of the CHIP&DALE business bureau, speaker of Fashion Factory School. More than 15 years of marketing experience. She went from a junior marketing manager to the owner of her own business. Successfully engaged in building a business in various areas: publishing, consulting, pharmaceutical market, horeca, fashion industry, IT. Julia specializes in building strong brands, makes an expert opinion on business, optimizes business processes and minimizes risks. Currently, he teaches at the Fashion Factory School and conducts business courses "Safe Business Conduct and risk analysis" within the framework of his business bureau.
 
The master class will take place in the WORKSHOP hall (Pavilion No. 3, EXPOCENTRE on Krasnaya Presnya), starting at 15:00.
 
Anyone can take part in the master class, it is enough to register in advance on the exhibition website.
 
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