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27.11.2017 | Альбина Весина

FollowTheFabrika Awards

On December 5, 2017 in the Central Exhibition Hall "Manege" as part of the international exhibition "Hello, Italy!» already sensational throughout Russia fashion project FollowTheFabrika will reach a new level and hold the largest event of the capital this winter – the final of the competition, combined with the Award of the same name!
The event will be held with the support of the Moscow Chamber of Commerce and Industry (the Committee of the Moscow Chamber of Commerce and Industry for the Support and Development of Youth Entrepreneurship) and is an important part of the Fashioncluster program, as it is aimed at supporting young, talented and promising designers and ensures the scaling of their business around the world. The project is a landmark event for Moscow and gives birth to a completely new format of interaction between young fashion designers and fashion professionals, and also allows you to get the necessary experience in the shortest possible time to competently build brand DNA and develop your own business. More than 500 guests will spend the day in an atmosphere of creativity and gloss. The hosts of the evening will be actor and TNT TV presenter Nikolai Tsonku and singer Angelika Frolova.
A rich program includes awarding the participants of the project «Workshop IIX»Fashioncluster, awarding the participants of PROfashion Masters and, of course, FollowTheFabrika Awards 2017, during which will name the winners and will be awarded to those partners who supported the project during the year.In the final of the FollowTheFabrika competition, outstanding designers will show their new collections: Ekaterina Myachina (Katerina Myachina brand) and Nikita Okishev (Nikita Okishev brand). The finalists will receive grants for fabrics from partner factories, collaborations with large companies and other fashion events, participation in government programs from the Moscow Chamber of Commerce and Industry, and much more.
Recall that FollowTheFabrika is a mechanism that allows fashion designers to gain tremendous experience and a lot of necessary contacts for further work, and most importantly, the opportunity to compete for the final prizes. When you get on the project, you become a resident of an open design club, whose members can present their brand at a competitive show, organized by the project team on a turnkey basis. 
The event invited such famous personalities as: Larisa Verbitskaya, Mitya Fomin, Sati Kazanova, Ekaterina Barnava, Prokhor Chaliapin, singer Shura, Jeanne Apple, Elena Borshcheva, the group "Against the Rules", top Instagram bloggers, as well as Alexander Khilkevich (fashion analyst, co-founder of the National fashion industry academies, fashion gurus).
After the end of the Award, the brightest, stylish and creative guests of the evening will attend a closed StyleParty party in one of the capital's clubs in the center of Moscow. The entrance will be strictly according to the lists, but everyone who wants to get to the after-party will be able to apply to the project's Instagram profile direct (@the_fabrika).
FollowTheFabrika is the only project in Russia that actually scales the business of fashion designers!
Photo: Veronika Shvets