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22.08.2018 | Наталья Кулагина

Breguet boutique opened in GUM

On the 1st line GUM there are two floors of the new space of the watch house Breguet with an area of 317 sq. m. Decorated in an elegant style using cutting-edge materials, the space is elegantly inscribed in the concept of the watch House and historical architecture The main store. 


The floors are connected by a marble staircase and perfectly complement each other. In the showrooms of the boutique on the 1st floor, the watch collectionBreguet is presented, as well as jewelry created by the masters of the watch house.On the 2nd floor there is an official service center, halls for receiving visitors with a view of the Kremlin and the first museum in RussiaBreguet with a unique replaceable exposition. 



Russia and the watch House of Breguet are connected by a long history, in which many notable persons, representatives of the elite of Russia were present. The owners of the Breguet models at various times were prominent Russian figures: Emperor Alexander I, poet Alexander Sergeevich Pushkin, composer Sergei Rachmaninov.

The watches of some of them are presented among the exhibits of the museum Breguet in GUM: Prince's travel clock Sergei Golitsyn, a small table clock made of four parts by Prince Shcherbatov, a bracelet watch sold by Anatoly Demidov and many others. 


Also in the boutique Breguet you can master the jewelry and watch technique of applying complex patterns "guilloche". This was made possible thanks to an old manual guillotine machine dated 1910. She was specially brought to GUM directly from Vale de Jou, the headquarters of the watch House.  


Photo: GUM