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22.01.2018 | Степан Максимов

Coach flagship store opened in GUM

The flagship store of the American brand Coach was opened in Moscow, which is located on the second line of the first floor of GUM.


The space with a total area of 125 square meters was designed by the creative director of the brand Stewart Weavers in collaboration with the designer and president ofStudio Sofield William Sofield. Filled with the characteristic style and conceptual philosophy of the brand, the atmosphere of the store is maximally conducive to shopping. Leather details and natural wood trim reflect the sophisticated and sophisticated spirit of New York, which is a source of inspiration for Soach.



The store is located on the ground floor of GUM. The space is equipped with custom-made luxury joinery and furniture, attention is focused on elegant design lines and muted noble colors. Architectural features of the space include coffered ceilings and pendant lights. Glass blocks with wooden frames were specially added to the historical facade of GUM . The store presents women's and men's collections Coach 1941 Ready-to-Wear, a wide range of bags, shoes and accessories made of leather. Customers will be pleased with special services for the application of monograms and personalization of products, as well as cleaning and care of leather accessories.



"We are happy to open our first flagship store in Moscow in such a historic place as GUM," said Joshua Shulman, CEO of Coach. "This is an important milestone in the development and promotion of the brand in Russia, and we are confident that our leather goods and clothing collections will find a response both from the Russian consumer and from the guests of the capital."