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02.10.2017 | Степан Максимов

Swatch boutique opened in St. Petersburg

An outlet boutique of the famous brand Swatch has opened in Outlet Village Pulkovo .


The company Swatch was founded in 1983 by an entrepreneur Nicholas George Hayek (Nicolas George Hayek). At the end of the XX century, when Japanese manufacturers flooded the market with inexpensive quartz watches, Swiss manufacturers were experiencing a crisis. Nicholas Hayek has come up with a completely new concept of the second watch. This is an inexpensive accessory for every day, which can be changed as often as shoes or jewelry. Under the new concept, a technological prototype of the watch was developed, based on the principle of radical simplification, Revolution51: new ultrasonic welding technologies made it possible to reduce the number of parts to 51 instead of the usual 91. The use of inexpensive materials (from plastic, stainless steel and aluminum to synthetic fabrics, silicone, rubber and rubber) provided a low price.



The Swatch watch can be changed depending on the mood, weather, and clothing style. Swatch regularly updates the range and releases new original collections twice a year, and also pleases customers with special models for the holidays and art models in collaboration with famous artists.


The Outlet Village Pulkovo presents watches that can no longer be found on sale in other stores Swatch, – from the beloved classics to bright and unusual models. Buyers can purchase popular and affordable accessories of the Originals series, children's Flik Flak, men's Irony. All products are presented with discounts from 30% to 70%.