The investment fund Bonum Capital has withdrawn from the number of co-owners of the online luxury clothing store Aizel.ru . A 40.59% stake owned by a subsidiary of the fund «Bonus investments», went to the founder of the retailer Icel Trudel. As a result of the transaction, its share in the business increased to 81.18%, reports "Kommersant". Mistress Trudel stated that the transaction took place on her initiative.Experts believe that in the future the main owner may attract a new investor with expertise in e-commerce.

Bonum Capital joined the shareholders of " " in early 2015. The owner of the company Murat Aliyev reported that the investments ofBonum Capitalin the development of will amount to about 25 million euros. Turnover Aizel.ru in 2016 amounted to 471.3 million rubles. – 2.2 times higher than in 2015.

According to the estimates of Mikhail Burmistrov, CEO of Infoline Analytics, the cost of the project today is no more than 300 million rubles, but in the future it may increase to 500 550 million rubles.

, manager of multi-brand luxury and premium clothing and accessories storesAizel.ru and Theoutlet.ru , is part of the Aizel Group. The company's portfolio also includes a multi-brand retail store Aizel in Stoleshnikov Lane in Moscow. Aizel Group owns, among others, Russian monostors Aquazzura, Agent Provocateur, Christian Louboutin, Charlotte Olympia and Bonpoint.