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17.01.2019 | Наталья Кулагина

How to create a successful project in the fashion business?

The Union of Russian Buyers and Rodion Mamontov, founder of the legendary concept store LEFORM, present the course "Seller from God", dedicated to sales in the fashion business, which will take place 25–January 26, 2019.


If you want to go your own way, achieve your own goals in business and sales, you should definitely pay attention to this course, developed on the basis of 30 years of practical experience in running a fashion business.


Rodion Mamontov and the Union of Russian Buyers: the author's course


The author of the course Rodion Mamontov created one of the most famous networks of concept stores in Eastern Europe LEFORM. Opening in 1997, LEFORM was the first to introduce the capital's fashionistas to such brands as Dries Van Noten, Maison Margiela, Comme des Garcons and Helmut Lang. Currently, more than 200 global brands of clothing, shoes and interior items are represented in four stores of the chain.


Rodion will share with the audience the secrets of his success and consider various business aspects of creating an effective project in the fashion segment.


Rodion Mamontov and the Union of Russian Buyers: the author's course


Topics to be covered in the course:

  • Understanding by the owner and the team of the values, goals and mission of the company or brand.
  • How to determine the key values of the company, client, team?
  • How to create and strengthen the brand platform of your project?
  • How to reveal the strengths of the brand, owner, team, product, service, communication system, sales techniques and constantly develop and improve them?
  • Accurate goal setting is the key to guaranteed hitting the target.
  • How to get a resource state that allows you to achieve high results, and constantly maintain it.
  • Formation of a strategic vision.
  • Transformative game.
  • Formation of the skill to motivate yourself and the team.

Rodion Mamontov and the Union of Russian Buyers: the author's course


After taking the course, you will be armed with proven tools that Rodion has experienced in his business and which helped him succeed.



  • The offline course will be held in Moscow on January 25– 26.
  • The start of the online course is on January 30.

Detailed course program and registration.

For all questions of participation.


Photos provided by the organizers.