Within the framework of the anniversary Fashion Week in Moscow, Fashion Consulting Group and "The Center for Management and Communication in the Fashion Industry" of the HSE "ModaHSE " presents a series of practical lectures on key aspects of commercial development a designer brand. The express course includes topical topics for those who want to successfully launch their brand: trend forecasting, efficient small-scale production, work with buyers and market places. At the lectures, students will receive practical recommendations and instructions on how to effectively develop and make a fashion brand commercially successful without huge investments.

 
LECTURE SCHEDULE

march 21, 2019

• 12:00 – «Creating a collection and fashion forecast». Conducted by Galina Kravchenko, Director of the "Assortment" department of Fashion Consulting Group, Head of Trend Analytics FCG-FashionSnoops.com ;
• 12:45 – «Production for designers – small-scale collections ». Conducted by Daria Borisova, founder of "MANUFACTORY No. 7"
• 13:30 – «How to «fall in love» with your brand: instructions for designers». Conducted by Diana Vakhrusheva, founder of the agency and NobleSnob store;
• 14:30 – «Sales of designer collections through market place». Conducted by Stanislava Nazhmitdinova, founder of the fashion business development Agency "HEADQUARTERS".

March 23, 2019

• 13:00 – «Trends and trends of the European fashion market 2020». Conducted by Lyudmila Mikhailova-Komandre, founder and head of the international consulting company Trend & Tendance;
• 14:00 – «Modern trends in the promotion of fashion brands on the Internet ». Conducted by Roman Efremov, author of the project "Calendar of Fashion Events", President of the Association "Fashion Week".

The express course will be held on Thursday, March 21, 2019, at the press center of Fashion Week in Moscow, at the address: 4 Ilyinka str., Gostiny Dvor.

Admission is free, registration for the event – by link.

Photo provided by the organizers.