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16.03.2018 | Лидия Соколова

Business program of Fashion Week in Moscow

From March 22 to 24, Fashion Consulting Group with the support of Moscow Innovation Agency organizes the business program of Fashion Week in Moscow.  

 

The first event will be a foresight session Fashion Industry 4.0: what is it and in which direction to move?", which will be held on March 22 with the participation of insiders and trend-setters of the industry and moderated by the CEO of Fashion Consulting Group Anna Lebsak-Kleimans. During the session, the participants together with the audience will try to make a picture of the fashion industry of the near future and understand how and why the behavior of fashion consumers has changed, what brands and designers should do about it, how companies develop in the Russian market and whether it makes sense to enter foreign ones. Invited to participate: Alyona Isaeva (journalist, ex-editor-in-chief of Aizel, Numero, Marie Claire), Mikhail Kolovangin (chief-bayer TSUM), Maria Gorkush (Head of fashion tech accelerator Faberlic), Anna Chernykh, Vladimir Tilinin (curators of the course «Fashion Design» BHSD), Roman Efremov (General Director of the industry union FashionNet).

 

 

A block of three lectures and master classes will present the direction of modern technologies. During the events, it will be possible to learn about trends and technologies of the future, about the use of big data in the work of fashion companies and about online sales.

 

The new format of the season will be the so-called Pecha-heap "Fashion 360: how the brand works", where participants – real market players   will briefly talk about their fashion projects from different sides  from production to sales and promotion in social networks.

 

The most pressing issues for designers – coverage of the domestic market and access to foreign – will be covered in the format of step-by-step instructions.

"Today, the business program of Fashion Week in Moscow covers the most modern topics that set the vector in the global and Russian fashion business, from trends and technologies of the future to the development of e-commerce and the use of big data. It is focused on all links of the fashion industry: designers, manufacturers, retailers, tech startups.

Anna Lebsak-Kleimans, CEO of Fashion Consulting Group

 

This season, the program will be held at two venues: on March 22 in Gostiny Dvor, on March 23 and 24 in the Digital Business Space on Pokrovka.

 

MOSCOW FASHION WEEK BUSINESS PROGRAM SCHEDULE

 

Thursday, March 22:

  • 13:00–15:00– Foresight «Fashion industry 4.0: what is it and in which direction to move?»
  • 15:00 – Russian designers for export: how to enter the European market and work with showrooms. Speaker: Lyudmila Mikhailova-Komandre (Trend &Tendance, Paris).

Friday, March 23:

  • 13:00 – Multi-brand stores in the regions: how a designer can find and attract them using digital tools. Speaker: Stanislava Nazhmitdinova, specialist in management, sales and franchising in the field of fashion, author of articles and courses on entrepreneurship in fashion.
  • 14:00 – Trends and technologies of the future in the fashion industry. Speakers: Anna Chernykh, Vladimir Tilinin (course curators «Fashion Design» BHSD).
  • 15:00 – Public talk «Monobrand VS large multibrand: who will win online?». Participants: Artem Grafov (VF Corporation), Pavel Bykov (Digital Marketing Director AVITO), Yuri Fomin (Director of E-Commerce and Digital Marketing Ralf Ringer), Stanislav Korobochka (Head of Omni-channel Econika), Andrey Osokin (Marketing Director Quelle), Tamara Miminoshvili (project manager for the development of e-commerce of the company "Route", ex-Director of e-commerce REIMA). Moderator: Alexey Salychev, Curator of the Fashion E-commerce course at the HSE

Saturday, March 24:

  • 13:00 – BigData – revolution in the fashion business. How to collect, analyze and use data. Speaker: Vladimir Leonenko(DoubleData).
  • 14:00Fashion 360: how does the brand work? Format: «Oven-heap».Topics: niche project (speaker Yanina Urusova,co-founder of the Bezgraniz Couture project), small-scale production for small brands (speaker Daria Borisova, founder of the Manufactory7 project), Russian designers (speaker Alexandra Podkladova, co-founder of N.1 Outlet outlet of Russian designers), marketer/SMM/PR(speaker Maria Kuznetsova, founder of Orange PR).

Attendance at all events of the business program is free, subject to mandatory registration.

 

Send your contact details (full name and phone number) by e-mail with the subject "ModaHSE MFW  to the address: modahse@fashionconsulting.ru

 

Photo: Fashion Consulting Group

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