Business breakfast at RAFI on April 17: how fashion retail can reach a young audience
On April 17, within the framework of the Selection's exhibition, the Russian Association of Fashion Industry Participants (RAFI) invites representatives of the fashion industry to a business breakfast, where effective marketing strategies for attracting and retaining the attention of the younger generation will be discussed.
SberCIB analysts have presented a forecast according to which by 2030 generation Z (born after 1997) will become the main driver of demand in the fashion sector, despite the fact that its number will not dominate the overall population structure.
During the meeting, the experts will consider:
• Current trends in the behavior and needs of young consumers in the field of fashion.
• The specifics of marketing communications that can interest and involve representatives of the new generation.
• Effective digital tools and platforms for promoting fashion brands among young people.
• Practical cases of successful marketing for young consumers in the fashion industry.
Speakers at the business breakfast:
Alexey Aksenov — co-founder and curator of an online platform for local brands LCLS.RU .
Yanina Volkova is the Director of Customer Relations at Perfluence.
Nikita Nikitinis the Business Development Director of the SXEMA 3D studio.
The RAFI Business Breakfast will become a valuable platform for the exchange of experience and knowledge, as well as for the search for new ideas and solutions in the field of marketing for working with zoomers.
The business breakfast will be held at Expocentre Fairgrounds in Moscow. We invite you to participate, details and tickets are available at link!
The opportunity is really unique, so put a reminder: April 17 at 11:00, Krasnopresnenskaya nab., 14.

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