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B2B Журнал
07.06.2018 | Альбина Весина

"Bee School" Guerlain

During the II Annual Symposium Guerlain "Bee University" (Bee University), held on June 5 at the LVMH headquarters, the Chief Executive Officer of Guerlain Laurent Boileau announced the creation of ";Bee Schools» An educational program, the purpose of which is to raise awareness of schoolchildren about the need to protect bees.

 

 

«Bee School»will become part of the activist movement at Home Guerlain «In the name of beauty»movement for the creation of a more sustainable and beautiful world. The symposium "Bee University" also refers to the numerous initiatives of this movement and every year brings together leading experts on bees and biodiversity to discuss the most pressing issues.

 

 

The names and themes of the events are explained very simply: the bee has been a symbol of the Fashion house Guerlain since 1853. It was this insect that inspired Guerlain's creativity and decorated precious bottles for his perfume. And given the current environmental situation, the promotion of biodiversity has become a top priority for charity campaigns Guerlain.


Voluntary participants of the program "Bee School" will receive special training in France in September, at the beginning of the academic year. The program will then be extended to all countries where Guerlain is present. The House team will become guides of knowledge about bees for schoolchildren, in particular about their role in our daily life, about the need to protect bees, as well as about the problems of biodiversity and climate change.

 

 

At the same time, during the symposium,Laurent Boiloannounced the appointment of the Director of Sustainable Development of the HouseSandrine Sommer to its Executive Committee, which once again confirms Guerlain's commitment to environmental and social initiatives.

 

Source: LVMH

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