Natalia Vodianova has become the face of the new capsule collection 12STOREEZ. The model has been engaged in charity work for a long time and is the founder of the Naked Hearts Foundation, whose activities are aimed at helping special children.

Together with the 12STOREEZ brand, they have created a charity collection "Hearts x Storeez", 10% of the cost of these products will be used to help children with special needs and their families.

"Our first capsule with 12 Storeez turned out to be light and delicate. We chose a tone for it that is close to the colors of our symbol — the naked heart. And we settled on light shades, adding red and pink strokes to them. People with disabilities can study, work, and realize themselves. Naked Hearts Family Support Centers bring kids to us who initially cannot speak, play, dress, interact with their parents and peers. And the main achievement of our work is that many of our graduates not only study at school, participate in sports sections, but make friends and get the opportunity to achieve great success in all this. Young people with disabilities find jobs in various fields and become less dependent on support."— Natalia shared.

In the collection you will find: maxi dresses and silk pajama-style suits, as well as silk combinations of tops and shorts in pastel pink shades. Linen products, knitted jackets in a delicate milky color and a trench coat made of Portuguese fabric.

This is not the first example of cooperation between fashion and charity. Many brands have long used their authority and resources to help those in need.

This trend deserves attention and approval. Joint projects of fashion brands and charitable organizations make it possible to draw attention to important social problems, raise funds and help people.

In the case of Natalia Vodianova and 12STOREEZ, this is not just a beautiful collection of clothes, it is an opportunity to make the world a little better.

We hope that such examples will inspire others to use their influence and resources to help and support social and charitable projects.

Do you want to keep up to date with the main events in the fashion industry and brand news?