Analytics
Influence marketing in the Russian fashion market
Influence marketing is a special way of promoting goods and services through media personalities on social networks or other platforms.
How to increase customer loyalty to a brand
In the fashion industry, trusting relationships with clients are the key to prosperity and development of the brand.
Secrets of visual merchandising: how to attract attention in fashion retail
In the fashion world, where first impressions are crucial, visual merchandising plays a key role in attracting the attention of both retail and wholesale buyers.
Rethinking content and advertising in the new era of fashion: how to adjust to changes in customer needs
In a world where fashion is undergoing a kind of transformation, Russian fashion brands are faced with the need to radically change their approach to creating content and advertising.
Survey for buyers: where is it better to place the showroom “Fashion Magazin" geographically?
The time has come! The Fashion Magazin company in Moscow is starting to build a communication platform: a showroom and a technology hub for the presentation and sale of fashion industry goods of Russian and foreign brands.
5 fashionable shades of the autumn-winter season 23/24 WGSN + COLORO
Every shade of the autumn-winter 23/24 season embodies the essence of the motivational forces that drive the consumer. For some, health and healing will be a priority, while for others, discovery and travel will ignite the imagination.
Fashionable shades of the spring-summer 2024 season WGSN + COLORO
As centers of inspiration and innovation, WGSN and COLORO agencies predict color trends and provide tools and data for more efficient and sustainable work in the fashion industry
New fashion trend "Quiet Luxury"
Right now, people's interest in the "luxury base" is growing. The trend implies a concise, simple design without logos. For example, these are cashmere sweaters, high-quality suits and shirts.
WGSN and Coloro announced the main colors of the autumn-winter 24/25 season
WGSN, a global authority on consumer trends and design trends, and Coloro, a global authority on the future of color, have announced colors that will be relevant by 2025.
In 2025, consumers will choose quality over quantity
WGSN gives us an opportunity to look at the buyer of the future. Recently, the industry's leading trend forecasting service published the Future Consumer 2025 report; for the eighth year, the report has been advertised as the company's "flagship official document".
Cybersquatting is no longer in fashion. Hermès won the case against NFT bags "MetaBirkins".
Rothschild must also pay Hermès the profits from the breach in the amount of $133,000 in total damages.
We analyze the styles of normcore, gorpcore and dadcore
Each of these styles is about inner comfort, anti-glamour and protest.
Giorgio Armani's Autumn 2023 men's collection inspired by the architecture of Milan
The other day at the Milan Men's Fashion Week, a show took place in the Via Borgonuovo Palazzo - everything is very in the spirit of the Giorgio Armani brand, business and casual style, evening and daytime mood, as well as weekends after skiing, all models created a sense of architectural and poetic harmony of Milan.
Inspiration 2023 from Trendsenses
Let's start the year with a selection of the most beautiful mudboards for 2023 from Trend Senses.
The color of the year 2023 according to Pantone - Viva Magenta
The Pantone Color Institute has announced the main color of the year 2023, and it is a deep and bright shade of Viva Magenta