XII seasons "Fashion of Russia"
On September 19, 2018, the awards ceremony was held in Moscow for the 12th time Russian Fashion Award for professional and creative achievements in the field of fashion and design in Russia– author's figurines «Podium» and the highest award for the commercial potential of the collection – author's statuette «Pin».
The award «Fashion of Russia» was established by JSC «Roslegprom» and the exhibition company «RLP-Fair» – organizers of the largest exhibition in the fashion industry, the Federal Wholesale Fair of Textile and Light Industry «Tekstillegprom», the 51st season of which was held from September 18 to 21, 2018 in Moscow at VDNH.
The XII Russian Fashion Award ceremony was held in a new format reminiscent of Hollywood shows and the red carpet. Fans greeted the designers with banners and flags. The hall was attended by honorary guests of the Award - legends of Russian fashion, world-renowned artists who glorified the Russian fashion industry with their work, Irina Vladimirovna Krutikova and Vyacheslav Mikhailovich Zaitsev.
The experts who evaluated the event unanimously decided that the award "Fashion of Russia" – one of the highest awards in the Russian fashion industry and occupies a special place among competitive professional projects in our country. Both industrial collections and highly artistic design works are presented here. «Russian fashion» has a significant impact on the marketing promotion of new brands, not least due to the fact that the award is held at the exhibition site «Tekstillegprom», where leading experts and industry professionals gather. Statuettes «Podium » and «Pin » occupy a place of honor in the offices of many companies as a kind of symbol of further professional and creative development of the brand's potential. Companies that take to the podium "Fashion of Russia" understand the laws of world fashion and brand promotion on the market. The organizers of the Award offer to the attention of buyers unique Russian clothing brands that are quite capable of standing on a par with European brands that exist on the market not for 20, not 30, but for a hundred or more years.
This season, the designer of the Fashion house "Winter" Elena Vidonova from St. Petersburg, in partnership with the famous artist Dariko Beridze, presented the collection "Roads of Dreams" company "strong>"Sharkan-knitwear" from Udmurtia showed a collection of "Reflection of a dream" made of knitted and textile materials in the style of "family look";the company "Elegant Lady" presented a collection of fashionable women's clothing "Pulse the city» brand Shaxzoda boutique atelye presented a collection of the pret-a-porter de luxe class «Skullcap » made of national adras fabric in black and white. The experts of the Award noted the high commercial potential of two more collections of TM Shy.Sha and the brand «HOUSE of ELISABETH» from Moscow. Some brands have received personal awards from members of the expert commission of the Award, in particular Vera Ivanova presented the Fashion House "Winter" with a subscription to the magazine "Fashion magazin" and a certificate for the showcase of the brand on the multi-channel fashion platform "Fashion magazin" from the ID "Arguments and Facts".
The next XIII award "Fashion of Russia" will be held on September 18, 2019 as part of the 53rd Federal Fair "Tekstillegprom".
Photo:Natalia Bukhonina
