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13.09.2018 | Альбина Весина

XII competition for the "Fashion of Russia" Award

On September 19 in Moscow on the podium of the 51st Federal Fair «Tekstillegprom» the awards «Fashion of Russia» for professional and creative achievements in the field of fashion and design will be presented for the twelfth time.

 

 

The competition site will host screenings of new collections of companies that have earned the award for the author's statuette Podium in 2018. Of these, the Expert Council will select the very collection that will be awarded a special award For the high commercial potential of the collection – the author's figurine «Pin».

 

The audience will have a unique opportunity to feel their involvement with the work of both famous and honored luminaries and novice designers. Buyers and buyers will see an up-to-date mix of universal and modern images, styles, materials, textures, prints and high technologies in design. The collections are thought out and built according to the mood, extremely close to the addressee. In the near future, these models will confidently step onto the streets of Russian cities and abroad.

 

Designer of the fashion house "Winter" with a great history from St. Petersburg, Elena Vidonova will present fantastic products that violate the usual rules, breaking stereotypes of the perception of fur. Stained glass windows and fur painting in the collection "Roads of Dreams" were created in partnership with the famous artist Dariko Beridze.

 

Designers of the young brand "ELISABETH's HOUSE" from Moscow Elizaveta Morgulchik and Agnes Volnaya will show in the collection "Bird of Happiness" the possibilities of the House "from creating clothes and accessories to selection of style and image. High-quality bustiers and corsets, products made of velvet and chiffon, made according to unique patterns and technologies of the enterprise.

 

Brand designer Elegant Lady from the city of Rasskazovo, Tambov region, will present a collection of fashionable women's clothing "Pulse of the city";, the concept of which includes tools that allow the client to create a comfortable and functional wardrobe himself, where all elements are interchangeable and perfectly combined with each other, make it possible to mix styles, from strict classics to sports chic. Several bows of the collection are intended for generation Z.

 

Company «Шаркан-трикотаж» from Udmurtia presents a new collection «Reflection of a dream» in the style of «family look» trend «children like us», made of various knitted fabrics of its own production with attachments of wool, linen, cotton, as well as products made of textile fabrics. "Sharkan-knitwear" celebrates the 80th anniversary of its foundation this year.

 

Young designer and founder TM «Shy.Sha»from Moscow Yulia Matyukhina will present a collection of women's clothing «Old-new, foreign-native»pret-a-port of the season «autumn-winter 2018/19» in architecturally strict forms. A feature of the collection is the completeness of the models: coats, jackets, jackets, dress suits, jumpsuits. Heuristic combination of elite velvet and natural fabrics, leather, fur, embroidery decoration using the best craft techniques and close attention to quality create a multifaceted image of a girl from a modern metropolis.

 

Founder and designer of the brand « Shaxzoda boutique atelye» from Uzbekistan Shahzoda Mukhamedova will present a collection of pret-a-porter de luxe «Skullcap» from the national adras fabric. The collection meets international standards and is positioned for customers of "Shaxzoda boutique atelye", for whom individuality, high-quality and fashionable clothes are important, and the desire to dress exactly in her model. In addition, Shahzoda is popular in Uzbekistan as a singer, actress and TV presenter.

 

 

The guests of honor of the award "Fashion of Russia" will be the "Queen of Russian fur" Irina Vladimirovna Krutikova and the famous world fashion meter Vyacheslav Mikhailovich Zaitsev.


The Expert Council of the Award will include: Maria Volodina, Commercial Director of the Detsky Mir Group of Companies Olga Goremykina, leading editor of sewing magazines of the Publishing House "KONLIGA MEDIA" Alexander Ermakov – chief buyer of the purchasing department of the Fashion House Fashion Stores company; Vera Ivanova – Editor-in-chief of the fashion direction of the magazine «Fashion magazin» (JSC «Arguments and facts »).

 

The founders and organizers of the Award – joint Stock company «Roslegprom» and the exhibition company «RLP-Fair » – invite you to attend the XII competition for the award «Fashion of Russia», which will be held within the framework of the 51-The th Federal Fair «Tekstillegprom» (September 18–21, 2018) in Moscow, at VDNH.

 

Photos provided by the organizers.

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