The developer of professional color standards Institute Pantone named the main color of 2019. It became PANTONE 16−1546 «Living coral» life-affirming coral with a golden hue. This color symbolizes our need for optimism and the search for joy.

«We get energy from nature. Just as a coral reef is a source of sustenance and a haven for marine life, bright, but soft, living coral immerses us in its warm and caring embrace, giving comfort and helping to stay on theAfloat in our ever-changing world, – noted in Pantone.

«In addition, «Living coral» embodies our desire for playful self-expression», is associated with comfort and positivity in fashion and interiors and suitable for any type of skin, when it comes to cosmetics, the designers note.

Pantone Vice President Lori Pressmanbelieves that people choose the shades that give them a sense of comfort and make them feel better.

Choosing the color of the year is quite a difficult task. For 20 years, before announcing the color, the Pantone Institute has been conducting thorough research, analyzing global trends, which, according to representatives of Pantone, are influenced by all areas of life, from the entertainment and media industry to socio-economic situation.

Photo: Pantone, social networks