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B2B Журнал
05.12.2024 | Нина Конская

Pantone's Color of the Year 2025 – 17-1230 Mocha Mousse

Institute of Color Pantone annually chooses a color that reflects the global mood and becomes a symbol of our time. The Color of the Year program is aimed at involving the design community and enthusiasts from all over the world in a dialogue about the language of color. This choice highlights the relationship between culture and color, demonstrating how cultural changes are reflected in visual solutions.

What makes color the "Color of the Year"?

The color of the year is chosen based on its significance and relevance for all areas of design. It is a color that is able to convey a cultural message reflecting global changes at a certain point in time. It expresses the emotions, moods and values that society is looking for, responding to their aspirations and needs.

The search for harmony in 2025

For 2025, the Pantone team focused on finding harmony. Harmony, as a universal value, permeates all aspects of our lives – from work and social connections to interaction with the environment. It brings a sense of calmness, balance and inner peace into our lives, helping us connect with the world around us.

The color of 2024 and its continuation

In 2024, PANTONE 13-1023 Peach Fuzz became the color of the year, a warm and gentle shade expressing care and kindness. This color inspired the creation of an atmosphere where one could relax, heal and recharge.

In 2025, Pantone continues this concept by offering PANTONE 17-1230 Mocha Mousse – a soft brown shade that takes us into a world of pleasure and warmth.

Mocha Mousse is a color that evokes associations with natural materials such as cocoa, chocolate and coffee. This warm brown shade combines elegance and comfort, satisfying our desire for stability. As she said Leatrice Eisman, Executive Director of the Pantone Color Institute:

"PANTONE 17-1230 Mocha Mousse expresses the idea of thoughtful sophistication. This shade is rich and sophisticated, but at the same time modest and classic. It embodies warmth and comfort, complementing our ideas of comfort."

Naturalness and stability

Mocha Mousse emphasizes the importance of environmental friendliness and connection with nature. Natural pigments and organic materials help you feel at one with the world around you. This color, due to its stability and versatility, becomes a symbol of sincerity and stability.

Versatility Mocha Mousse

The brown shade of Mocha Mousse is both trendy and neutral. Its sophistication and ability to combine with different palettes make it an ideal choice for a wide variety of looks – from minimalistic to luxurious.

PANTONE 17-1230 Mocha Mousse symbolizes our rapid adaptation to the changes of the world, helping us to maintain balance and enjoy the beauty of our surroundings. This color inspires the creation of timeless designs that will be relevant not only today, but also in the future.

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