WGSN is a reputable international agency specializing in forecasting consumer trends in the world of fashion, beauty and design. The other day, the WGSN team presented a new study in which they identified the trending colors of summer 2026.

According to a study under the Coloro program, the most in demand in 2026 will be:

• Transformative Teal — the smooth fusion of blue and green is associated with nature and corresponds to the growing consumer demand for environmental responsibility.

• Electric Fuchsia — a bright shade between pink and purple fits perfectly into the now popular concept of rebellious stability, being provocative, it refers to the aesthetics of posthuman universes born from synthetic creativity.

• Blue Aura — inspired by light and shadow, the blue-gray color evokes a feeling of serenity and tranquility, and its shiny and cloudy appearance resembles biodegradable structures created to take care of nature, recycled industrial waste and tinted plaster.

• Amber Haze — a rich, shining yellow color with a hint of green encourages you to slow down and pay attention to your regenerative resources.

• Jelly Min — a pleasant mint shade is associated with moments of happiness, inspires calm and tranquility, the power of this color lies in the ability to challenge and transform the norm.

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