If, amid global conflicts and endless sources of stress, we have ever needed a sense of kindness and community, now is the moment. Color is one of the most powerful factors influencing our emotional state.

PANTONE 13-1023 Peach Fuzz reflects our desire to take care of ourselves and others. It is a velvety delicate peach tone that enriches the mind, body and soul.

"In search of a shade that would reflect our innate desire for intimacy and connection, we chose a color that radiates warmth and modern elegance. A shade that resonates with compassion, offers tactile hugs and easily connects youth with the eternal"
Leatrice Eisman, Executive Director of the Pantone Color Institute.

The name of the romantic color reflects the tactile sensuality associated with this shade: velvety peaches, soft marabou feathers and smooth vintage satins and silks — all this comes to mind when you think of pink and orange combination.

Kindness, openness and empathy are real strength. Colors placed next to each other change the way we see them. They influence each other. Colors don't work in isolation, and neither do people. Pantone offers consumers in 2024 to include this harmonious and soft color in their palettes, conveying an appropriate emotional atmosphere.

From the warm colors of sunrise or sunset to the comfort of a fluffy blanket, this color highlights moments of inner peace with a deep need for community, gathering and connection.

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