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28.07.2017 | Степан Максимов

The first stage of the Clear Language contest has been passed

On Friday, July 21, the Resource Center of the Institute of Inclusive Education hosted a meeting of Belarusian designers with representatives of the NGO "Belarusian Chamber of Fashion", UNDP in the Republic of Belarus and the NGO "Belarusian Association assistance to disabled children and young people with disabilities". The reason for the meeting was the launch of a social competition-an action for Belarusian designers to develop a T-shirt on the theme of "clear language" and pictograms.

 

Recall that within the framework of the competition, designers will have to develop a print on a T-shirt, which will be based on the theme of "clear language" and stylization of classic pictograms on the topic of interaction between people in modern society. The organizers are confident that this competition will contribute to the interaction of people with special psychophysical development with other people.

 

 

Natalia Gubar, a representative of the NGO "Belarusian Association for Assistance to Disabled Children and Young People with Disabilities", told the designers about the concept of "clear language" and explained what its importance is in creating a design icon. The principles of "clear language" contribute to the simplification of oral and written speech. The use of these principles can help when working with children, foreigners, as well as with people with special features of psychophysical development.

 

Ekaterina Soroka, a teacher at BSPU, shared with the designers academic knowledge about what symbols are and what is their difference from pictograms. In addition, Ekaterina elaborated on the requirements for graphic symbols that can be useful to designers in developing their own pictograms. These include:

  • complexity – the number of strokes and dashes that make up the symbol should be small;
  • characteristic of perception – characters should be as different from each other as possible;
  • uncertainty – one concept should be denoted by one symbol;
  • size – characters must be large enough; 
  • functionality.

Thus, the first stage of the competition has been passed. The designers received a task, as well as some tips from the organizers of the contest, which will help them in creating graphic symbols.

 

The final point of the competition will be a social bike marathon, which will take place in August 2017. The company Mark Formelle will release 10 types of T-shirts in which participants of the bike ride will conquer hundreds of kilometers. And the company Huawei will award a smartphone to the designer who will be able to convey the concept of "clear language" through symbols and pictograms better than others. 

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