The exhibition BUYBRAND Franchise Market will be attended by Russian and international franchising companies from the field of catering, services and retail. Along with this, various business services will be presented. The event will be attended by over 6000 franchisees, investors, representatives of retail chains from Russia and neighboring countries. According to the analytics collected during the 15 years of the exhibition, over 80% of visitors of the exhibition come with a specific purpose to buy a franchise.

As in the previous year, the companies will be placed on concise stands and divided into groups according to the size of business investments. The experience of 2017 has shown that such an arrangement of companies makes it easier for visitors to navigate the exhibition and find the concepts they are interested in faster. Some companies are preparing to demonstrate how their franchise business model works using VR technologies.

More than 30 brands have already announced their participation in the exhibition, among them - «Laundress himself», offering equipment for self-service laundries, Tomsk ice cream cafe chain «33 penguins», a well-known shoe brand Tamaris, a chain of power tools stores from St. Petersburg «220 volts», underwear stores «Stilpark», coffee-to concept-go «True coffee» and many others.

BUYBRAND Franchise Market will be held in the same pavilion with the international exhibition of vending business VendExpo, where leading Russian and international companies will present a wide range of vending machines, the latest developments in the segment of self-service systems, payment technologies for vending and retail stores, technologies contactless payments, telemetry, cash processing and much more.A number of companies will take part in the exhibition at the junction of vending and franchising.

About 70% of visitors to BUYBRAND Franchise Market and VendExpo overlap in their interests. This means that the organization of two exhibitions on the same site will lead to greater returns for both participants and visitors.

During the days of the Franchise Market, a business forum will be held "Franchising in Russia" with the participation of business practitioners and leading experts, and beginners and future franchisors will be able to undergo a three-day educational intensive at the "School for Franchisors".

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