From March 12 to March 15, 2019, the spring season of the international shoe exhibitionMosShoes took place in Moscow, at the Crocus Expo. For 4 days, the exhibition was visited by almost 12 thousand professionals of the leather and shoe industry.

Comments Olga Nikolaeva, Marketing Director MosShoes: "We positively assess the results of the March exhibition. MosShoes reflects the current state of the market, which is currently experiencing stagnation. However, interest in working in the industry is not falling, new brands and companies are emerging. The total number of exhibitors was more than 400 companies from 22 countries, while 24% of the participants who presented their collections at MosShoes took part in the exhibition for the first time. There is also a tendency among visitors to "update" the audience, 43% of the guests came to the exhibition for the first time.

A large block of collective and national expositions were presented, bringing together the leading brands of Germany, Turkey, Armenia, China and Uzbekistan. For Russian companies, their own exposition was allocated, within the framework of which an additional marketing support program operated.

The exhibition MosShoes aims not only to unite all participants of the leather and shoe industry. Each exhibition presents new projects and popular topics for discussion to visitors and exhibitors. So, within the framework of the March exhibition, an updated trend zone was presented, where both visitors and exhibitors could get acquainted with the key trends of the upcoming season. The trend zone helps buyers in the formation of the assortment, and gives exhibitors directions for further formation of the production cycle. In addition, for the first time, an exposition was presented that united logistics and transport companies. Related services are always in demand by both buyers and manufacturers, so the appearance of a separate service exposition is logical and natural.

In March, the growth of the sector was noted "Leather and accessories", in which more than 100 companies from 14 countries became participants. The number of participants supplying accessories and equipment for production has increased, as this need has not been voiced by visitors for the first time.

The quest "The Road to childhood" was held for participants representing children's and adolescent shoes. As part of the game, it was necessary to visit certain stands and answer questions, and then take part in the drawing. The quest was held for the first time, but the organizing committee of the exhibition promises to continue it and make it larger in September, covering other segments of the exposition. For exhibitors, participation in the quest will give additional targeted traffic, and for visitors the opportunity to get acquainted with new brands and learn more about the technologies used and the advantages of a particular brand.

The business program of the exhibition was traditionally rich. Supported by The Russian Union of Tanners and Shoemakers hosted the International Forum of Leather and Shoe Associations "Development of international cooperation in the leather and shoe industry", which was attended by representatives of specialized associations from Belarus, Germany, Uzbekistan, Mongolia and Russia. No less interesting was the conference briefing on shoe labeling, which is regularly held at MosShoes with the assistance of the National Shoe Union, the Center for the Development of Advanced Technologies and the Ministry of Industry and Trade. Also during the program, master classes and seminars were held on innovative developments in the manufacture of shoes, sales techniques, the use of digital technologies in retail and merchandising.

The next seasonal exhibition is scheduled for September 10–13, 2019. An increase in the number of national expositions is expected, and the growth of the participants of the exhibition MosPel is also predicted. A number of interesting events will be held with the participation of The Russian Union of Tanners and Shoemakers, which celebrates its 25th anniversary this year. Within the framework of the September exhibition, it is planned to implement several special marketing projects and a large-scale digital campaign aimed at supporting participants and generating targeted traffic to the stands.

Photos provided by the organizers.