This step undoubtedly confirms the importance of the Russian market for the brand. The first store of the brand in Russia was opened in 2001. To date, the number of stores is more than 25, and the number of customers and partners of the brand is growing and will reach 50 by the beginning of 2017. The decision to exit independently is due to the strategic importance and active development of Strellson in the Russian market. It will strengthen the existing partnership and contribute to the further development of the brand in Russia, as well as provide an opportunity to improve customer support and their stores.

Roman Vyrodov has been appointed the brand's sales director in Russia. He will head the office of Strellson Russia, a subsidiary of Strellson AG.