ShoesStar Business Program
The new season of the series of international exhibitions of shoes and accessories ShoesStar will traditionally be full of business events. As part of the exhibitions in Yekaterinburg, Novosibirsk, Almaty and Krasnodar, a number of seminars and master classes will be held on topical issues for the shoe industry. As part of the business program, visitors will be able to listen to extremely interesting and useful speeches by experts and market professionals, take part in discussions of topical issues of the industry.
So, for example, Natalia Semenova The head of the Higher School of Image and Style, image-maker, business analyst, full member of the League of Professional Image-makers of Russia will hold two seminars on the topics "Children's shoe store: features and secrets of positioning in the market" and «Digital technologies in the work of a shoe store».
Fashion sales expert Elena Vinogradova will present a master class "Effective work with shoe store staff". Elena will tell you how to properly form a staff training program for revenue and conversion growth and how to motivate employees to implement a sales plan. Elena will also hold a presentation of the trends of the season "autumn-winter 2019/20". Elena has 14 years of experience in the fashion business in positions from assistant buyer to commercial director of a retail chain (30 stores in the SFO). She is also an expert of the magazine Shoes Report and runs a business blog for clothing, footwear and accessories stores on Instagram.
The key (and most urgent for shoemakers in Russia and Kazakhstan) topic of the business program ShoesStar for the second season in a row will become shoe labeling. In six months, the pilot labeling experiment will end, and many shoemakers still do not fully understand the technical nuances of this program. The seminar "How to protect your business when checking certificates and marking shoes in 2019" is aimed at eliminating this gap.. It will be conducted by a marking expert Alexey Chernyshev – Commercial Director of the company AKFA (the largest importer specializing in the import and customs clearance of shoes and accessories), which will give answers to most of the most burning questions, namely:
- What is the shoe labeling project and when will labeling become mandatory?
- Guidelines for labeling. Where geographically and how exactly to apply the code?
- Labeling problems today.
- What should small importing companies do?
- Marking of shoes according to TR CU. Requirements for marking shoes according to GOST.
- The amount of fines for major violations.
- Who is responsible for the quality of shoes?
- Certification. Import of samples. How can I check the existing certificates for correctness?
- Correct certification in 2019: import of samples, receipt of test reports, contract of an authorized person.
Learn more about the schedule of the business program in the cities of exhibitions ShoesStar can be found on the official site.
Photo: ShoesStar press service, shutterstock