Russian Adidas
Manufacturer of innovative sports equipment Novosibirsk company ORSO for a year has created a dealer network in Russia, entered the foreign market and received recognition from MMA fighters, as well as representatives of many other sports. Nikolay Odintsov, head of the Moscow branch of the company ORSO, said that in the next three to five years the company intends to reach a new level and become the Russian equivalent of Adidas.
The brand's range includes compression equipment (women's, men's and children's)for martial arts, crossfit, fitness, sports tights for wrestling, athletic belts for weightlifting. Both in-line products and individual design are presented.
In 2018, the company plans, guided by demand estimates, to expand the product line to 200 directions, to cover team sports and martial arts, and in the next few years, all sports equipment that exists on the market. Even Adidas does not set itself such ambitious goals.
At the moment ORSO is already working with 170 dealers in Russia, as well as in the CIS countries, occupies about 20% of the total sports equipment market of the country, has plans to open a network of its own stores throughout Russia. The list of brand partners also includes companies from the Netherlands, Germany and America.
"There are no cool domestic manufacturers on the Russian market today who could and would like to make themselves known like we do. They just work quietly in their niche and that's it. We think this is wrong! You need to talk about yourself!»
Nikolay Odintsov, Head of the Moscow branch of ORSO
Source: infopro54.ru