Adidas and Sportmaster have announced a partnership
The two largest sports retailers will unite together to strengthen their positions in the Russian market. Company adidas The world leader in the production and sale of sports equipment, a representative of the largest single-brand retail chain in Russia, and the sports multi-brand giant «Sportmaster» announce the resumption of their partnership. The start of sales on July 22, 2019 in the first days of the arrival of the new autumn-winter collection in stores.
At the initial stage of cooperation, the collections of the brand adidas will be presented in 30 stores "Sportmaster" in 15 key cities of Russia.
"We have ambitious plans and expectations from this partnership. In the next two years, we will continue our active expansion in Russia and the CIS countries. Part of our plan is to grow to a presence in 450 Sportsmaster stores. adidas is the largest sports brand in Russia and "Sportmaster" is exactly where we need to be. As a result, we expect to increase the number of places of sale of the adidas brand to 1,000 points"
Rupert Campbell, Managing director of adidas in Russia and CIS.
Cooperation will continue in online trading, where «Sportmaster» focuses on strengthening its positions. Partnership with adidas, whose young and progressive buyer literally lives online, is a strategically obvious solution that will allow "Sportmaster" to rapidly grow a young consumer.
Forming the price positioning and assortment, adidas used the principle of segmented distribution, focusing on the consumers of each specific store «Sportmaster». When choosing collections, the main task was to present the most popular products for the maximum number of sports, such as running, training, football, tennis, swimming or children's sports. At the same time, adidas These are clothes for everyday life, so there are also sports-style models in the assortment, for example, cotton T-shirts, hoodies or legendary tracksuits with three stripes.
Thanks to adidas the assortment of the trade network «Sportmaster» for the first time will include goods of national importance, such as the Olympic line or the updated uniform of the Russian National Football Team, as well as football souvenirs dedicated to the European Championship 2020.
Photo:open sources