Italian luxury brand Loro Piana has thought about creating clothes for outdoor enthusiasts. In the new campaign, the brand's team wanted to combine quality and high technology, creating a unique stylish collection of clothes for outdoor adventures "Into the Wild".

Loro Piana has always sought to connect with nature. The "Into the Wild" collection is super-technological. Branded cashmere and silk, exclusive merino wool are combined with innovations, for example, the graphene membrane, which regulates heat. In the first drop, the Italian brand presented anoraks, windbreakers, bombers, waterproof parkas, warm scarves, hats and gloves, as well as panama hats. The color palette is based on natural shades — sand, terracotta, brown and beige.

"Today, people strive to reconnect with nature, but there is no elegant and technologically advanced wardrobe on the market that would accompany connoisseurs in their outdoor adventures. Therefore, we decided to create a collection Into the Wild" – said the chief executive officer of the brand Damien Bertrand.

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