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22.02.2024 | Roman Popov

New Vira Plotnikova collections at the CPM exhibition on February 19-22, 2024

The popular Russian brand, known for its outerwear made of innovative woolen fur, presented new collections at an exhibition in Moscow.

The Russian brand Vira Plotnikova once again took part in the professional exhibition CPM 2024, which was held at Expocentre Fairgrounds in Moscow. The company has become known on the market for its outerwear based on the innovative Merino WoolFur material — a special woolen fur with natural pile. It is a composite material consisting of four layers firmly bonded together: pile made of 100% natural Australian merino wool, knitted base and artificial suede with the thinnest, barely noticeable nappa silk coating). This material is particularly wear-resistant, and products made from it are suitable for both light weather (from + 5 C) and cold weather in winter (up to -30 C).

At the exhibition, Vira Plotnikova presented her new collections in updated seasonal colors and new trendy textures with long pile. Also, the brand's line always includes already beloved classics. The undisputed headliner of the collection is still the models that have gained popularity, designed in a businesslike elegant style — branded Teddy Coat and fur coats in various variations. This season's collection includes all the latest trends in fur fashion and is imbued with love for the new. The line is supplemented with new textures: marshmallows in the color dusty rose, fox in the color electric blue, etc. Two-sided models with color block have become completely new - double-sided sheepskin coats and fur coats, which allow you to have two products in different colors at once. They can be worn both as a fur coat and as a fashionable sheepskin coat. Most products have voluminous silhouettes and due to the voluminous cut and long pile, however, this does not prevent you from emphasizing the figure.

Every season Vira Plotnikova updates the color palette and adds new design solutions. The textures differ in pile height, shape and size of the curl, so that the products have an exceptional aesthetic and tactile effect.

During its existence, the company has been rapidly developing in the market and attracting new partners to work together. Vira Plotnikova successfully cooperates with well-known designers, brands, retail chains, clothing salons, acts both as a production site and as the creator of its own collections, since the company owns its own production in Yekaterinburg.

Customer brands can not only choose models from the factory catalog, but also implement their own newfangled solutions. The minimum order in the Vira Plotnikova catalog is from 20 products, individual design is available when ordering from 30 units per color model. The deadlines range from 2 weeks to 6 months from the date of approval of the sample. The timing depends on the availability of the material, the volume of the order, the time of the order, and the availability of a queue at the production site.

What does the client get?

  • Outsourcing, contract manufacturing of finished products — coats and fur coats from Merino WoolFur.
  • An order from the models presented in the collection.

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