Fashion house Loro Piana and New Balance have teamed up for the first time to create the 990v66 sneaker model.

The sneakers are made in New Balance's signature gray color and consist of leather and wool. Only 1000 pairs will go on sale. The official release date is September 5th. So the main fashionistas and fashionistas will have to try hard to get in time to buy this pair of sneakers. The starting price is $1,000.

One of the key strategies of the New Balance brand is to create collaborations with various brands and designers, which allows you to expand your audience and bring fresh ideas to classic models. For example, the collaboration of New Balance with the Aime Leon Dore brand has become one of the most discussed. The brand partnership combined elements of street fashion and sports style, which made this collaboration especially popular among young people.

Such partnerships allow New Balance not only to experiment with sneaker design, but also strengthen the brand's position in the market.

Do you want to keep up to date with the main events in the fashion industry and brand news?