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b2b Magazine
12.01.2017 | Елена Смирнова

New features of Collection Premiere Moscow

CPM continues to evolve, offering visitors new options and opportunities every season.

 

Pavilion Made in Germany – more than a hundred exhibitors


There is a positive mood among the exhibitors from Germany. The number of applications for participation in the upcoming season has increased. Exhibitors continued to register until the very last moment, which allowed them to exceed the sold area by more than 300 m2. Among the registered participants of the upcoming exhibition, you can find not only regular customers who will present their collections here, but also newcomers seeking to conquer the Russian market.

 

 

Launching a new CPM App


By the beginning of the upcoming event, an innovative smartphone application CPM App will be released. It will allow you to save all the necessary information and important dates, get a full overview of the exhibition events and plan your stay at the exhibition in an optimal way. The main task of the application is to simplify, speed up and improve communication between the manufacturer and the buyer. With the help of the CPM App, it will be possible to organize meetings at the stands. It will also simplify the post-exhibition processing of information. This tool is also designed to speed up the registration of visitors. Using the application will help to avoid queues at the entrance, among other things.

 

TOP-Buyer Lounge Zone


For the second time, an exclusive lounge area will be organized at the CPM specifically for the largest buyers. It will provide an ideal environment for business communication, as well as an excellent space for important meetings during the exhibition.

 

Handmade in Russia


The project will be located in a new location in Pavilion 82 together with the Accessoires section. During the exhibition, this pavilion will become the central platform for the presentation of handmade accessories. The demand of designers to participate in the Handmade in Russia project is growing not only due to special conditions, but also because the atmosphere in the pavilion is ideal for demonstrating handmade products.

 

 

The number of participants in September last year increased three times compared to the February premiere, which indicates a very high demand. In the second season of Handmade in Russia, 20 designers demonstrated their collections. At the upcoming event, the number of stands will increase to 36.

 

RFRF forum


The XVIII International Economic Forum Russian Fashion Retail Forum (RFRF) will be held on February 21–22. «Service, speed, comfort, multi-channel – key principles of success in the field of fashion retail today and tomorrow» – this is the main topic of the next RFRF forum. Russian and international fashion marketing experts will complement the RFRF forum program with thematic presentations and panel discussions, seminars and master classes. One of the most striking events will be a briefing on "Fashion trends for pre-order for the autumn-winter 2017/18 season", held by the WGSN trend bureau, London, UK. Participation in the forum is traditionally free for persons officially registered as accredited visitors of the CPM exhibition.

 

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