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21.06.2018 | Лидия Соколова

Milano Unica represents the textile workers of Piedmont

The 27th season of the exhibition Milano Unica focuses its attention on the province Piedmont, its culture, traditions, atmosphere and of course textile industries. Traditionally, the exhibition Milano Unica dedicates its 27th season to its native Italy. Two years ago, this unique program – On Tour began. Specially invited participants have already been able to get acquainted with the provinces of Apulia and Campania. And this year it was the turn of Piedmont. Participants of the tour through the provinces of the country will be able to plunge into the atmosphere, culture, features, flavors and traditions of this land. Milano Unica, occupying a prestigious place in the fashion industry, is ready to present to connoisseurs and fans of Italian masters unique knowledge about the ancient traditions of weaving Piedmontese.



In addition, the 80th season of the Ideabiella exhibition, which was one of the foundations of the modernMilano Unica and has become a fundamental part of it today, will take place in 2018. And this is another reason to note Piedmont is a region that, thanks to its competence and entrepreneurial spirit, has long been known for its high-quality products and is considered one of the leaders in the Italian fashion industry.  


Text by Julia Rigby

Photo: shutterstock