The best brands and designers
In December in Londonthe best of the best in the world of fashion traditionally was awarded the Fashion Awards, awarded by the British Fashion Council with the sponsorship of the brand Swarovski.
This is perhaps the most prestigious award in the world of the fashion industry, its status helps buyers decide who to pay attention to and who to buy. All nominees are announced directly at the ceremony, except for two, which are announced in advance by fashion experts: this is the award "For contribution to fashion" and the award of the memory of a journalist Isabella Bow for the creator in the fashion world. The first prize in 2018 was awarded Miucce Prada, the second – duo of photographers Mert and Marcus. Movie and music stars, as well as top models, are trusted to announce the winner in each nomination. This year, so many brilliant representatives from the world of fashion and show business gathered in the Albert Hall that it was clear: it was London is the center of fashion, at least the expert opinion of Britain in matters of fashion remains indisputable and authoritative.
There are many new names for the fashion industry among this year's nominees.
Brand of the Year – Gucci. Designer of the Year (Designer of the Year) – Pierpaolo Piccioli(Pierpaolo Piccioli) forValentino.Innovator of the Year (2018 Trailblazer)Kim Jones(Kim Jones).
Urban LuxeVirgil Abloh for Off-White.Accessories Designer of the Year – Demna Gvasalia (Demna Gvasalia) for Balenciaga.The Swarovski Award – Vivienne Westwood (Vivienne Westwood). Business Leader of the Year (Business Leader)– Marco Bizzarri (Marco Bizzarri) for Gucci.
Model of the Year – Kaia Gerber(Kaia Gerber). Award for Innovation (Award for Innovation) – Parlay (Parley) for Oceans. Award to the British Emerging Menswear Designer (British Emerging Talent Menswear) – Samuel Ross (Samuel Ross) for A-COLD-WALL*. Award to the British aspiring designer of women's clothing (British Emerging Talent Womenswear) – Richard Quinn (Richard Quinn).
British Designer of the Year Menswear (British Designer of the Year Menswear) – Craig Green (Craig Green) for his brand CRAIG GREEN. British Designer of the Year Womenswear (British Designer of the Year Womenswear) – Clare Waight Keller for Givenchy. Isabella Bow Memorial Award to the Creator in the Fashion World (Isabella Blow Award for Fashion Creator) Mert and Marcus (Mert & Marcus). Award for Outstanding Contribution to Fashion (Outstanding Achievement)Miuccia Prada(Miuccia Prada).
After looking at the list, we note: the fairest awards were awarded to the best in the world Virgil Abloh and Pierpaolo Piccioli, but Richard Quinn, caressed by the queen, could easily be awarded the British Designer of the Year Award (and not a young talent).
Note that Alessandro Michele, though he brought out with his creativity Gucci brand in the lead, was not marked as the best couturier of the year, since, frankly, despite the profits, Michele is either exhausted, or is saving his strength for new collections. And here Pierpaolo, who survived the departure of his partner in the design shop to the women's line Dior, rightfully became the best couturier of the year. Note that «betrayed» him Maria Grazia Chiuri was not noted at all, although she diligently changed the images of the female line Dior houses. It is also interesting that Kim Jones ( we wrote about him in detail yesterday) received an innovator nomination not only for his work at Dior, but in general for developing for many brands.
The merits of other French brands were also not noted (except for work in accessories). At home, Chanel seems not to exist. Many luxury brands are losing out to the increasingly popular youth brands and designers. And, strictly speaking, close attention to the work of Virgil Abloh is rapidly increasing, as we wrote earlier. The ceremony was attended by Meghan Markle, Rita Ora, Nadia Swarovski, stars of all continents and fields of culture presented awards and boldly demonstrated a craving for dresses made of sequins and lurex.
Photo: Fashion Awards 2018
