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20.08.2018 | Альбина Весина

Design Day

On August 28 at 11:00 in the framework of the V International Exhibition of Fabrics and Textile Materials «Intertkan-2018», the Design Day will be held for the first time, organized by Solstudio Textile Group and Russian Union of Textile and Light Industry Entrepreneurs (Soyuzlegprom).



Experts from different areas of design, business leaders, manufacturers and suppliers of fabrics and textile materials, analysts and artists will meet at the site of the Expocenter. Specialists will share their experience and knowledge, define the role and form an understanding of modern design. During the day, the participants will analyze in which direction the textile and light industry is developing, what the modern buyer is waiting for, how to immerse the client in the creative process and create a unique trade offer. Russian manufacturers and representatives of foreign companies will take part in seminars, round tables and practical sessions, examine the design industry from different angles, find out what characteristics a modern product design should have.
The program of the hall «Business» will open Anna Pronskaya, designer, member of the Association of Subject Design Specialists. The session participants will learn the secrets of the textile decorator's skill: which three main decorating trends should be paid attention to, what distinguishes modern interior design and what techniques of fabric layout are used today. Alexandra Kaloshina, founder of the Solstudio Textile Group group of textile companies, will traditionally talk about the trends of the textile pattern of the upcoming AW 2019/20 season: stories on fabric and a new look at color.
What is the buyer looking for today, why do we need a concept, how to properly adapt a forgotten product, what role do symbols play in building a brand, how has the portrait of the buyer and his expectations changed, – we'll talk about all this at the round table «How to keep the buyer today? Design as a sales tool. The discussion will be attended by representatives of the international trend bureau Carlin, Association of Subject Design Specialists, brandsRadical Chic,Katya Dobryakova, Olovo, Alena Kochetkova and shops of interesting items Modi.
The topic of innovation requires special attention. The practical session "The influence of innovative fabrics and high-tech materials on consumer preferences in casual-wear" will begin at 16:00.
The discussion of the issues of interrelation of design and innovative textile materials will be attended by:
  • Lyudmila Norsoyan, founder and head of Fashion Factory School;
  • Vladislav Ivanov, Director of Development of the company "Thermopol"
  • Andrey Zharinov, head of Karosport;
  • Anna Zhulikova, Head of knitwear at Fabreex;
  • Evgeny Kreutzberg, General Director of Knitting Factory LLC, (Yaroslavl);
  • Sergey Blinov, PIL Membranes company (UK).
The moderator of the section will be the General Director of LLC "Engineering Center of Textile and Light Industry" Nadezhda Kornilova.
In parallel, in the hall, the organizers will hold a Workshop for the participants and visitors of the exhibition withериюmaster classes of the fashion designer Nadezhda SeredaFlowers on fabric with your own hands» and a practical session from Marina Dmitrieva «Hand weaving in the modern world. The revival of forgotten traditions""with a demonstration of the work of an ancient hand loom
Participation in the events is free of charge, subject to mandatory electronic registration on the exhibition website.
Photo: Soyuzlegprom press service, shutterstock