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B2B Журнал
19.04.2017 | Степан Максимов

Results of Estet Fashion Week

From April 10 to April 16, the 13th Fashion Week Estet Fashion Week was held in Moscow, organized by the Jewelry House "Estet".

 

This time the event lasted a full seven days, that is, two days longer than before. Designers not only from Russia, but also from abroad took part in the shows: on the podium you could see the works of fashion designers from Belarus, Spain and Lebanon.For the first time, child models from China also took part in the shows.

 

"The idea to hold fashion weeks was not born out of nowhere, but from the need to demonstrate the objects of our creativity – jewelry. We used to arrange separate shows for this, but we began to produce collections so often that a full-fledged fashion week was needed. On the advice of Vyacheslav Zaitsev, with whom we held one-time shows, I decided to organize such weeks," said the founder and president of the Jewelry House "Aesthete" Gagik Gevorgyan.

 

The honor of opening the week fell to the Fashion House Slava Zaitsev, which held a joint show with the flagship of the Jewelry House "Aesthete" brand Gevorkyan. Also on the first day, representatives of the Association of Fashion Designers of Russia showed their creations.

 

 

Support for aspiring designers is one of the fundamental principles of the policy of the Jewelry House "Aesthete", therefore, a large collective show of semi-finalist designers of the VII International Moscow Competition of Young Fashion Designers was held within the Fashion Week.

 

The organizers of Estet Fashion Week 2017 devoted two full days to the shows of brands of children's clothing. In addition, the designers demonstrated a fresh vision of the fashion of the metropolis, summer, evening and wedding fashion.

 

All week the collections were analyzed with interest and evaluated by an authoritative jury, which included among fashion expertsVyacheslav Zaitsev, Sergey Zverev and others. At the end of the week, the jury selected the winners in three categories:

  • "The best children's collection"Querida Philippa(Spain);
  • «The best jewelry collection»— «Kierge» (Russia, Yakutia);
  • «The best collection of clothes»— Lamalin (Lebanon).

At the same time, the brand «Kierge» won the Estet Fashion Week for the second time, presenting this season a collection inspired by ethnic motifs of the North.

 

The business program of Estet Fashion Week included "round tables" with the participation of art critics, designers, journalists and fashion experts who discussed current trends in jewelry fashion and the experience of Russian designers entering the Western market, and also touched on the topic of children's modeling business. During the "round table" on the topic "Fashion and Revolution", the participants shared their views on how the revolution of 1917 affected the fashion of the XX century.

 

The autumn season of Estet Fashion Week is scheduled for November 13-19.

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