Korean designer Jien Kim is known for his unique designs. His brand specializes in creating clothes from faded fabric. The idea to use bleached material to create wardrobe items came to the designer when he was walking through fabric markets in search of vintage products. When he saw the trench coat faded in the sun, he was so inspired that he decided to experiment with this technique.

The uniqueness of the technology lies in the fact that the design is created not by man or machine, but by nature itself. Bleaching of fabrics is carried out in a wide variety of climatic conditions, which makes each collection of the brand exceptional.

"With natural bleaching, the fabric is affected not only by the sun, but also by other elements, such as wind. His gusts create a layered, contrasting effect. Depending on whether we hang the fabric or put it on the ground, its texture will change. If the fabric is bleached on the ground, there will be prints of sand and other small particles on it, which will give an interesting effect," Jien Kim shared in an interview with Hypeebeast.

To create the brand's latest collection, his team traveled to a rural area a few hours away from Seoul to find the best natural environment for bleaching.

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