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03.05.2024 | Милена Мисоченко

Fashion Trends Digest: what new brands presented in 2024

Bows

Bows in every possible place imaginable. Yes, bows were everywhere, including at fashion weeks. An abundance of bows was found in the brand Prada — dresses embroidered with cute bows on quite classic dresses of a loose fit. Simone Rocha went even further and decorated not only the dress with bows, but also the shoes, and presented a voluminous bow dress. Nina Ricci showed a metallic set, where the top sconce was in the form of a bow.

We will not go far away from the cute theme and immediately tell you about the next trend.

Flowers

The brand Alexander McQueen presented a dress with a drape in the form of a rose and a simple dress with a print. Balmain made a very beautiful corset with seemingly glass flowers. They are joined by Zimmermann and David Koma, but Undercover surprised with fancy dresses with backlight.

Shorts or underpants?

In fact, both were seen at the 2024 screenings. The brand Miu Miu was noted here with their ironic view of fashion, there were swimming trunks and bathing caps — the whole set is assembled. Microshorts were also available from Isabel Marant, and Prada had a more classic version. Schiaparelli presented a slightly provocative look with high-rise shorts combined with a classic practical top.

VERY high fit

The really good news is that the high landing is coming back! Interesting examples of styling were shown by the brand Loewe — cargo trousers with a classic top and intricately tailored trousers with a voluminous sweater. Rick Owens went even further and introduced not only trousers that start almost on the chest, but also a leather skirt at a high waist. Rick Owens' stylizations are also admirable, referring us to the utopian world of the future. Monolooks were shown by the brand Hermes — always a winning way to visually stretch the silhouette.

Polo

Fashionistas wore them last season, we saw this on street styles of influencers, but brands are offering to wear polos only now. The brand Victoria Beckham has sophisticated images of cropped polos with classic suits. Contrasting combinations were found at the brand Dries van Noten — oversize polo with ties, stylized with pencil skirts. A lot of polos were noticed at the brand Miu Miu — and again contrasting combinations with a mini skirt and a jacket. The asymmetrical and tailored polo made of different fabrics showed the brand Y ptoject, adding an original belt styling.

Bustier dress

Bustier dresses, which originated in the Renaissance, once again conquer our hearts. In 2024, this feminine and elegant style is experiencing a real renaissance. Luxury bustier dresses were presented by the brand Schiaparelli — the golden lobster on the chest is a chic reference to the brand's DNA. Balenciaga offers a bright option with sports glasses, but Fendi and Givanchy emphasize femininity and minimalism. An interesting option was shown by the brand Yves Saint Laurent — a bustier jumpsuit in safari style. The safari style, by the way, is also a trend of this and future seasons.

Fringe

This year, fringe has confidently burst onto the fashion catwalks, becoming one of the main trends of the season. The designers presented a wide range of interpretations of this daring and feminine element. The fashion house Prada showed a dress with an asymmetric fringe around the hem, a shirt with a floral fringe print and jewelry on the belt with metallic threads. Large knitting was presented by the brand David Koma — on the hem and neck, as well as on the bag. A lingerie-style dress and cocktail dress, completely decorated with fringe, was at Dior. The brand Jacquemus showed a suit made of a fitted jacket with voluminous shoulders and a transparent skirt, decorated with many bunches of fringe.

Transparency

And again, in the wake of the trend, the brand Miu Miu, which is not in vain considered the most popular brand of this year, presented skirts made of transparent fabric decorated with large sequins. Simply luxurious dresses and combinations of light fabrics were presented by Yves Saint Laurent. The brand Coperni amazes with its transparent dresses and suits resembling the material of a raincoat. Flirting with natural phenomena is observed in Proenza Schouler, with their heavenly dress and translucent skirt with "flying" sequins in the form of rain.

Body

The bodysuits that confidently conquered the fashion catwalks in the 90s are back on trend. And this is not surprising, because they combine comfort, femininity and practicality. The brand Mugler, in whose shows there is always a lot of bodysuits, this season offers a jacket-bodysuit and body armor. Textured leather bodysuits were presented by the brand Acne Studios, and just the perfect bodysuit was noticed by the brand Alaia, this season also presented bodysuit dresses, which is certainly very beautiful. Dries van Noten has the most interesting styling and, moreover, a very bold one — a bodysuit with a constant print combined with an equally contrasting, layered top.

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