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14.12.2018 | Наталья Кулагина

A new brand has been created in Yekaterinburg

Young Yekaterinburg designers have developed and released the first capsule collection of men's streetstyle clothing under the brand BY. The investor and initiator of the creation was the largest retail chain «Galamart», which is aimed at the development and promotion of domestic manufacturers.


New Yekaterinburg clothing brand BY


The collection is designed for modern, dynamic, self-confident young men, residents of megacities and is made of natural fabrics. The capsule includes basic things in a sporty style - bright sweatshirts, T-shirts with an unusual print, parkas, bombers, and much more. The most unusual way of the collection were men's overalls with stripes. Clothing BY This is what will allow young people to be different from others.


New Yekaterinburg clothing brand BY


The authors of the collection are a team of Ural designers who have interned in Europe at such well-known educational institutions as LISAA, Rome University of Fine Arts, Polimoda Int. Institute Fashion Desigh & Marketing , etc.


New Yekaterinburg clothing brand BY


"The creators of the brand BY are proud of Russian manufacturers, designers and support them, so we have chosen one of the best manufacturers in Yekaterinburg as a partner factory. We have serious plans, we are preparing to launch several branded stores in major cities of Russia,"said project manager BY Evgeny Mack.


The festive opening of the first men's branded clothing store BY will take place on December 21 in the shopping center «Rainbow Park ».


Photo: press service BY