The HENDERSON fashion house has made a breakthrough in the field of digital technologies, successfully introducing artificial intelligence into its business processes. This brand is one of the largest Russian men's fashion retailers offering stylish collections for work and leisure. The company is actively developing and entering the international market.

As part of the global digital transformation strategy, HENDERSON has completed the first stage of a large-scale project by integrating AI into its IT system. The purpose of this innovative solution is to optimize internal processes, increase employee efficiency and provide round—the-clock support to remote branches. Employees got instant access to the necessary information, which significantly accelerated their work. The response time to employee requests has been reduced by 60 times, and the average application processing time has been halved.

HENDERSON has chosen an artificial intelligence laboratory as a partner < i>Mind Simulation and their platform STEOS. Thanks to this platform, a virtual assistant was created that is able to answer employee questions, provide information from the knowledge base and integrate with other company systems. HENDERSON plans to expand the scope of artificial intelligence by turning a virtual assistant into a universal assistant for all employees of the company. The company is also considering using AI in other business processes such as marketing, sales and inventory management.

The introduction of artificial intelligence at HENDERSON is not just a technological upgrade, but a strategic step aimed at increasing competitiveness and strengthening market positions. The company demonstrates that fashion and technology can be successfully combined, creating new business development opportunities.

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