In the new season Panorama Berlin adds to the usual set of clothing segments new ones dedicated to women's and men's underwear and clothing for home and leisure. Two new halls are opening in the segment "Shoes and accessories". In HIPSTAR, an additional hall is allocated to expand the plus size zone segment. The NOVA section will feature the latest developments in the fashion industry combined with innovative lifestyle products. In fact, this theme permeates the entire exhibition. Small venues dedicated to the theme of lifestyle will be located additionally in Halls 2 and 4. The Panorama Digital platform has also undergone an update.

The STYLE HUB exhibition segment is located in Hall 1. Here are clothes for young and stylish women from the brands Cartoon, Eksept, Broadway, Soaked in Luxury, Buena Vista, Soya Concept, Sisters Point and others.

In Hall 2 – MA! N– the world of strong and brave men. This is a whole philosophy, inspiration and excitement, a lifestyle on the verge of risk in clothes from Benvenuto, LERROS, Alberto, Dimattia, Digel, Roy Robson, Bugatti, Schockly and similar men's brands.

The URBAN LAB is located in Hall 3. Innovative clothing for the city of the denim & casual segment is presented here, bright representatives of such brands can be called PME Legend, Camel Active, Mustang, Garcia, Blend, Shine, Lindbergh and Crosshatch.

A segment of the CONTEMPORARY LUXURY exhibition is located in Hall 4. Here are collected brands that embody a special world of sophistication and luxury, modern design and top quality: Luisa Cerano, Herrlicher, Lieblingsstück, Nile, Marc Cain.

In Halls 5 and 6, a new direction of the exhibition – SHOES & ACCESSORIES is presented.

Last season, shoes and accessories were divided into two separate zones. This time they are connected in two halls, each of which has 3000 m2 of exhibition space. Here you can see about 120 collections of shoes and accessories from the brands Bronx, Bullboxer, Dockers, Emu Australia, Felmini, Flip Flop, Fritzi aus Preuβen, Gordon & Bros, Giuno, H. I. S. Shoes, Haflinger, Imagine, Kangaroos, L. Credi, Legend, Manas, Melvin & Hamilton, Norton, Peter Kaiser, SURI FREY, Think!, Tom Tailor, Vagabond, Vanzetti. As well as those who present their products at Panorama Berlin for the first time: Sixtyseven, Pavement, DKode, Mr. Boho, Royal Ego, Neonneid, Emily & Noah, Waipuna, Miss Terre and many others. 

"Last season, the goal of the exhibition was a clear organization of the space, when it was easy and simple to demonstrate any products. So that visitors can easily find, view and easily get all the necessary information. We admit that we overdid it a bit," says Jurg Wichmann, CEO of Panorama Berlin. "This season we suggest not to rush and do not put the structure of the exhibition in the first place again. We make sure that the goods are displayed in harmony. For example, shoes can be viewed in combination with accessories, because they always complement each other. We will organize individual stands for brands, highlighting the central square where you can see how the presented products will look in the interior of a real store. And this innovation was supported by the brands: "When we were informed about the new format, we immediately decided to participate in the exhibition. We liked this idea. We believe that the planned innovation will have a beneficial effect on the exhibition as a whole!»– shares Peter Bangelmaier, Sales Manager of Peter Kaiser Schuhfabrik GmbH.
The HIPSTAR section has been seriously expanded in the new season, now it occupies halls 7 A and 7B. The great success of the plus size collections required an increase in the area for this segment. The most popular brands of this important segment for the market will be presented here: Zizzi, Mat Fashion, Sheego, KJ Brand, ADIA, Doris Streich, VIA APPIA and others.

At the upcoming exhibition of the autumn-winter 2017/18 season, Panorama Berlin will present the LINGERIE HALL exhibition for the first time in Hall 7C; a separate room for underwear and clothing for home and leisure. About forty brands will present their collections on 1300 m2 of exhibition space, planned taking into account a specially developed concept for lingerie brands, including a lounge area and a podium. "When we asked visitors which segments were missing from Panorama Berlin, we were answered with underwear. And finally, we decided to satisfy the requests of visitors," Mr. Vihman tells about the innovation.

In Hall 8, in addition to the cafe and recreation area, there will be a new unique negotiation area where you can calmly discuss plans and prospects for cooperation in the fashion market.

The NOVA CONCEPT segment in Hall 9 is waiting for an update: it will get a more modern sound, new exhibitors from the denim and urban clothing segment will be attracted. The exhibition presents a laboratory of trends, a sophisticated new lifestyle, demonstrating a much more even portfolio of brands with an emphasis on denim and urban clothing. Inspired by a unique concept, iconic brands such as Lee, Guess, Fornarina, Wrangler, SOLID, TIGHA, Marciano, In My Hood and Fresh Brand will be presented for the first time at Panorama Berlin. Together with the already participating exhibitors Bench, Ben Sherman, Didriksons, CG – CLUB OF GENTS, Cinque, Nagano, Mavi and many others, NOVA CONCEPT will present clothing collections for the modern citizen along with various gadgets necessary for the discerning resident of the metropolis. The exposition as a whole will occupy 6000 m2 in Pavilion 9.

PANORAMA DIGITAL – B2C version

In December 2016 Panorama Berlin launched the world's first virtual shopping fashion show for consumers – its new Panorama Digital B2C platform. Here interested end-customers can stroll through the exhibition and view the latest trends and collections using the store finder function to search for stores using Google Maps.

As you can see, in the new season Panorama Berlin, thanks to close contact with its audience, again finds reasons for renewal, which must be seen with your own eyes in order to stay on the wave of modern fashion business.

Author: Svetlana Soboleva