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B2B Журнал
06.05.2019 | Наталья Кулагина

Panorama Berlin will present festive clothes

Panorama Berlin The largest trading platform in Europe and the international exhibition of fashion clothing, shoes and accessories always presents modern and relevant products for women and men from leading brands. Here you can find the latest collections of the world's leading clothing manufacturers. Traditional sections of the exhibition: business and casual men's and women's clothing, modern denim clothing, shoes, accessories, street and sportswear, sustainable fashion, goods for life.

 

 

In the upcoming season Panorama Berlin, which will take place from July 2 to July 4, 2019 and will present the collections spring/summer 2020, a new direction in the fashion and lifestyle segment has been announced. Professional visitors will be able to get acquainted with the current trends of festive clothing: from outfits for school proms and proms to weddings and other special events and order all the necessary assortment in Hall 7, where the new exposition will be located.

 

 

Panorama Berlin is constantly evolving, taking into account social trends and changes in consumer demand, which can provide added value for industry. Modern events that we can observe affect the change of values. For example, the general feeling of uncertainty and insecurity have an impact on the fact that the younger generation has begun to pay more attention to family life.

 

Therefore, in Germany alone, more than 400,000 marriages occur every year, and this figure is constantly growing. Nowadays, more and more people are tying the knot and all at an earlier age. The estimated capacity of the wedding fashion market is up to two million dresses and suits. This is an area that has huge development potential and great sales opportunities, which many fashion stores have not yet appreciated.

 

 

In addition to this, there is a growing excitement around school balls. In Germany, about 300,000 students annually take the final exams in secondary school. The trend for proms, evenings came from the USA and the UK, and are now gaining popularity in Germany, where it happens to be celebrated even on a larger scale. Clothing for creating an elegant image at the school graduation is a growing market and acts as a sales driver. Its potential is estimated to be up to a million dresses and suits a year.

 

"These are sufficient reasons to give this market the attention it deserves. For the first time we present festive clothes on our site and allocate a separate hall for this, which will surprise with its design. We will be showing the whole world outfits for school proms, proms, weddings and other special events, as well as additional products such as decor, jewelry and accessories," says Joerg Wichmann, CEO of Panorama Berlin.

 

 

In July 2019, in Hall 7, you will be able to find everything you need for weddings, celebrations, proms, red carpet exits, etc.

 

Currently, the festive clothing segment does not have an appropriate platform that would properly represent wedding outfits, including for men and bridesmaids, underwear and accessories. We want to offer this sector a new platform and provide a central place. Thus, we will gather all the current trends of fashion and lifestyle in one place so that people can conduct business more efficiently," adds Jorg Wichmann.

 

In addition, all three days of the exhibition will be held "Wedding Press Day", which will be attended by B2C magazines, B2B magazines, wedding bloggers and experts. This is a special service for exhibitors, which will give them a unique opportunity to present their collections and news in the press.

 

Photo: Panorama Berlin

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