part 1 part 2

Visual merchandising – of course, if used correctly – is able to increase sales in stores by 30–50%.

The clothing collection is posted:

• outerwear – on wide hangers;
• knitwear on knitted hangers;
• skirts, trousers, jeans on hangers with clothespins;
• blouses, dresses on thin hangers;
• classic style trousers are folded according to the arrows;
• jeans and sports-style trousers are displayed in an expanded form;
• shoes are displayed one piece at a time on glass shelves on the floor;
• price tags for all products should be attached to the back of the label at the neck of the product.

Is not allowed when placing a new collection:

• hanging two identical models in different colors on the same hanger;
• hanging at the beginning / end of the capsule of the model on hangers with clothespins (trousers, skirts);
• hanging two or more coats or other models of clothing on the front brackets;
• display of small accessories one piece at a time;
• empty shelves, shelves with packing boxes.

Rules for hanging during the sales period:

• Discounted goods are formed by product categories and hung on rails on the principle of a color circle, and separately dresses, separately skirts, separately blouses, etc.
• Blouses, tops and jackets should be placed next to skirts and trousers on neighboring islands or on wall-mounted equipment for the convenience of picking and offering to the buyer.
• The maximum number of models hanging on the rail during the discount period: in the summer period - 28 pcs. (thin things), tops – 33 pcs., in winter – 25 pcs. with standard length. The optimal quantity is 24 pcs.

Design of mannequins:

• groups of mannequins standing in showcases must be of the same height;
• groups of mannequins should be decorated in the same style and in a color scheme that combines with each other;
• mannequins in the hall and in the showcase are recommended to change clothes once a week;
• it is necessary to wear sets of clothes, costume jewelry, accessories, shoes and bags on mannequins, achieving maximum expressiveness and using the largest number of models and accessories;
• models of size 42 should be worn on the mannequin. If there are none, then the minimum size available, fitting it under the mannequin and pinning it with pins.

STORE APPEARANCE

The color scheme, staff uniforms and furniture should fully comply with the brand philosophy and support it. A great example is the brand of underwear of the class "luxury" Agent Provocateur. A combination of humor, sexuality and mystery. Pink dressing gowns of saleswomen, luxurious wall upholstery with an element of mystery, rococo sofas hinting at flirting. Everything is thought out here, every detail carries a certain semantic load. Time stops, it's time for fun. Agent Provocateur is a project worked on by a team of first-class visual merchandising professionals.

A separate topic for conversation, to which it would be worth devoting an entire article, is the level of service. But about that another time.

Text: Svetlana Vinte