A brandbook is an official document that describes the standards of your company's visual style, basic values and features of brand promotion and development. For large companies, a brandbook is mandatory, whereas in small companies it can be formed gradually.

Why is a brandbook important?

The brandbook helps to maintain the integrity and consistency of all aspects of the brand, so that its identity and DNA remain unchanged and recognizable on all media and offline platforms. This ensures a unified mood and professional approach, strengthening the company's image in the eyes of customers and partners.

The brandbook is also important for:

• Introducing new employees to the world of the brand

• Setting standards for cooperation with other companies (collaborations)

• Creating a company franchise

What can a brandbook include?

Brand information:

• The mission

• Company values

• Tasks and solutions

• Target audience, etc.

Logo:

• Colors

• Placement

• Dimensions and proportions

Trademark:

• Possible use cases

• Colour

Slogan:

• The text of the slogan and its placement

Fonts:

• Basic and additional fonts for headings, texts, lists, etc.

Colors:

• Color palettes and color combinations with Pantone numbers for use in marketing materials

Illustrations:

• Photos and brand patterns

• Backgrounds

• Color combinations

• Format requirements

• Mudboards or collages

Materials:

• Fabrics: Full description, composition and care

• Accessories: Buttons, locks, etc.

Interior:

• Colors

• Examples of placement

• Furniture, decor, etc.

Visualization of the media of the brand's corporate identity:

• Nuances of logo placement on branded tags, packages, business cards, etc.

• Important distinguishing elements (for example, a special stitch on a clothing tag)

The internal policy of the brandbook and the rules of interaction:

The brandbook also prescribes:

• Language: In which languages does the brand communicate with the outside world

• Grammar and formatting: Abbreviations, capital letters, numbers, acronyms, dates and names

• Readability: Simple and understandable sentences and formulations

• Style: Technical, Official or slang

• Manner of communication: Formal, friendly, restrained, humorous, etc.

• Emails: The basic structure of the letter, an example of an electronic signature

• Blog and social networks: Requirements for posts, their formatting, subject matter and structure

• Social platforms: Goals, time of posting and types of posts for each social network

Rules of cooperation:

• Advantages and benefits of working with a brand

The brandbook may be updated periodically depending on the company's mission. In large companies, an internal brand design team is engaged in creating a brandbook. In small companies, you can order a brandbook from an agency or a specialized designer, or create it yourself with the help of specialists.

The Fashion Magazin team helps to build fashion brands from scratch, which includes the development of a brandbook.

Write to us for all questions about creative development nk@e-mm.ru